5 Simple Steps To Brand Your “X-Factor” + Eliminate Competition

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Your “X-Factor” (aka: your “Wow Factor”) is what makes you unique.  It eliminates competition and sets you apart from all the other people in your industry.

Once you know this, you can use your greatest gifts to brand yourself and attract your dream clients.

Now, you may be thinking … Do I have X-Factor?  And the answer is we all do!

You just need to discover (and own) it. There’s no one else on the planet like you so it’s time to turn your talents into profits!  So often we talk about knowing your ideal client inside-and-out, but it’s equally important to know yourself and what makes you different, exclusive and desirable.

It’s your quirks, interests, passions and desires that magnetize people to you and attract your soulmate clients.

I never really thought about my brand until I re-launched my business this past year and brought it online.  I have to say I had an absolute blast designing my new website and creating my new content!  It got my creative juices flowing and unleashed something deep inside me that I hadn’t expressed before.

I won’t lie … Creating my new brand was also a really vulnerable experience. I was forced to expose myself in new ways, and it wasn’t always easy. That said, it was one of the most exciting and liberating things I’ve ever done.

Many of my clients hire me to help them create their own unique, authentic brand that totally reflects them.

If you want to stand out online, you need to showcase your personality and allow people to get to know you at your core.  This is what connects people to you and makes them want to work with you.

Below are five tips to help you with the process of determining your X-Factor and establishing yourself as an expert, influencer and authority in your field:

1.  Determine The Mission, Meaning + Promise of Your Brand

Your vision is what sets you apart from the crowd, so if you want others to be clear on who you are and what you do, you need to have your vision completely defined.

It’s important to know exactly what your brand is all about and how you want to present it to the world. By being able to communicate what you stand for and your “why,” you’re able to connect with people in a way that’s completely authentic that draws them closer to you.

2.  Discover Your Brand Personality

Are you quirky? Fun? Flirty? Just like you, your brand has a personality that needs to be defined, and a great way to start this process is by asking yourself some questions.

If my brand was a person …

  • How would I describe them?
  • What would they wear?
  • What would stand out about them?
  • What would they be known for?

By framing it this way, it helps you dive into figuring out your brand’s personality and how to best share it with the world.

3.  Design An Epic Mood Board

Words and images have power. Being able to see what you’re working towards and having a physical representation of your goals does wonders for your mindset.

To get started on a mood board for your brand, you can begin by collecting images you love from magazines. Grab pictures, phrases and anything else that catches your attention. You can use your favorite colors to create a style and vibe that lights you up and reflects your vision.

From there, assemble everything onto one board so you have a daily reminder of what your brand is all about!

If you don’t feel particularly crafty and would prefer to do it digitally, creating a digital mood board on Pinterest is a great option as well.

4.  Live, Love + Dress On Brand (Style Evolution)

Does your personal style represent your brand? It’s easy to get stuck in a fashion rut (especially when you work from home), but when it comes to branding yourself, the way you present yourself to the world should reflect your brand.

Go through your wardrobe and make sure you have some signature pieces that bring your brand to life. (Also, if you have defined brand colors, wearing them is a nice extra touch for photos, videos and more.)

The thing to remember is that having a brand style is that it isn’t about a certain look, it’s about reflecting who you are. If you love jeans, wear them. If you’re all about luxury, step-up your game, and show it off!  Perhaps you’re sporty or ultra-feminine.  Whatever you love, own i

In addition to evolving your style and dressing on-brand, think about your home environment, work space, the foods you eat and how you show up in all areas of your life.  It’s not about being perfect but rather living a life that reflects what’s important to you.

5.  Rock Your Quirks (Be Authentic.  Be Real.  Be You.  Be Proud!)

Own those traits that make you unusual and unconventional. Yes, I’m serious!

So many times we want to hide our quirks away, but showcasing what makes you unique is a great way to use your X-Factor to attract like-minded people.

Let’s say you’re really into spirituality and all things “woo-woo,” you don’t have to hide that part of yourself.  Embrace your passions and highlight them. Keep in mind that like attracts like, and your ideal clients will appreciate you for being transparent and will feel an even deeper connection to you.

Now, one thing I want you to remember. It may seem like a pretty daunting task to try and identify all the magical things that make you you and look at how to leverage those gifts into something more.

But here’s the thing … It takes a lot of courage to go through this process, and I want you to acknowledge yourself for your efforts and determination to live your best life.

You’re doing something that most people never do. You’re taking action. You’re courageous and bold, and, as a result, you’re putting the odds in your favor of getting everything you have ever wanted!


Which tip are you going to implement to evolve your brand?  Leave a comment, and let me know!

Gabrielle Whitney
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